How I Work

Proven track record with established brands such as Laserfiche®, Guthy-Renker™, and BestBuy®, coupled with dynamic roles in startup and mid-market enterprises. This diverse experience has honed my ability to quickly adapt, contribute effectively, and collaborate as a vital team member in any design context.

Life Long Learning

Study visual trends and technological changes, and follow your industry leaders to keep up with new developments. Read relevant articles regularly and build yourself a pool of great inspiration.

Follow Industry Leaders

Benchmarking is a must for every product or project as it helps finding best practices and getting inspired. But don´t just copy your heroes. Find your own way and tell your own story!

Understand the Users

First understand your clients business model then understand its users. What are the pain points users have and how can you solve them, while pushing company’s business goals.

Strive for Simplicity

Simplicity is a hard work, but it pays off. Keep it as simple and intuitive as possible and find unique, unexpected solutions for your problems. The best interface is one you don´t notice.

Test, Test, Test

Prototyping and user-testing is important to proof your designs and test them under almost real conditions. Listen to people. Don´t stick to features you like, if they don't get them.

Think Big Picture

Design sustainable and keep the brand in mind. Work with design systems, layout grids and pattern libraries to guarantee consistency and an easy design handoff to development teams.

UI/UX Web Design

Creating immersive digital experiences with a focus on user-centered design and simplicity. I strive to deliver visually compelling websites that are also highly functional.

Project Management

Skilled in time management and organization, I excel at developing detailed project timelines, assigning tasks, and tracking progress to ensure successful project outcomes.

Marketing Design Direction

Combining deep knowledge of UI/UX design with marketing principles, I create visually engaging and user-friendly designs that effectively deliver clear, compelling messages.

Front-End Development

Proficient in front-end coding and WordPress, I develop clean, efficient code, facilitate smooth IT transitions, and foster collaboration within development teams.

Art Direction

Define the artistic vision and guide creative and marketing messages to consistently deliver high-quality work, driving conversions and elevating brand identity.

Copywriting Direction

Recognizing the critical role of copy in marketing web design, I excel at guiding the creation of compelling, effective messages that drive engagement and achieve successful results.

My Creative Roadmap

Lifelong Learning

As a designer and developer, I’m passionate about staying ahead with new design principles, coding skills, and UX trends, continuously growing to create innovative solutions.

Understanding The Users

I dive deep into market analysis, user research, and product lifecycles. Understanding the user's journey excites me to craft tailored, impactful design solutions.

Team Collaboration

I thrive on collaborating with marketing and IT, ensuring cohesive branding and seamless user experiences. Together, we innovate to bring projects to life.

Rigorous Testing

Through meticulous user, A/B, and code testing, I ensure designs are usable and optimized, transforming every user interaction into an exceptional experience.

Questions?

If my work excites you and you're looking for a dedicated team member, let's connect! Feel free to or click the button below to discuss how I can contribute to your organization full-time. I’m eager to bring my skills and passion to your team!

Contact Me