Landing Page Lookbook

Proactiv® Crystal Clear

Copy was restricted for this project, so I saved the campaign by turning the focus on the photography and video testimonial.

Proactiv® Crystal Clear, property of Guthy-Renker®
Proactiv® Crystal Clear, property of Guthy-Renker®

Proactiv® Crystal Clear

Copy was restricted for this project, so I saved the campaign by turning the focus on the photography and video testimonial.

Proactiv® Crystal Clear, property of Guthy-Renker®
Proactiv® Crystal Clear, property of Guthy-Renker®

Proactiv® Crystal Clear

Copy was restricted for this project, so I saved the campaign by turning the focus on the photography and video testimonial.

Proactiv® Crystal Clear - Property of Guthy-Renker® Proactiv® Crystal Clear – Property of Guthy-Renker®

Proactiv® Refining Mask Special

This page combines carefully crafted copy and design to make it one of the leading Proactiv® product highlight pages.

Proactiv® Refining Mask Special - Property of Guthy-Renker® Proactiv® Refining Mask Special – Property of Guthy-Renker®

Proactiv® Summertime Page

This was my first landing page for Guthy-Renker®. I really wanted to do something that broke out of the mold, and with this I created a long time control landing page. See details here.

Proactiv® Summertime Page - Property of Guthy-Renker® Proactiv® Summertime Page – Property of Guthy-Renker®

PerriconeMD Control LP

Walking a fine line between direct marketing and maintaining brand respectability, this page became the leading control.

PerriconeMD Control LP - Property of PerriconeMD and Mercatis Media™ PerriconeMD Control LP – Property of PerriconeMD and Mercatis Media™

Radical Skincare™

I was able to help this brand convert by including new charts & graphs, along with an interesting study on form construction.

Radical Skincare™ - Property of Radical Skincare™ and Mercatis Media™ Radical Skincare™ – Property of Radical Skincare™ and Mercatis Media™

LiVea™ Weight Loss

This is a good example of my ability to take raw data (Word doc’s & statistics) and convert them into a visually stimulating landing page.

LiVea™ Weight Loss - Property of LiVea™ and Mercatis Media™ LiVea™ Weight Loss – Property of LiVea™ and Mercatis Media™

ReJuv™ by Caci

Its important to look for new and interesting perspectives with your products. Here I was able to do so by fleshing out a captivating graph and taking a new look at how to represent the product shots and other imagery.

ReJuv™ by Caci - Property of Mercatis™ Media and ReJuv by Caci ReJuv™ by Caci – Property of Mercatis™ Media and ReJuv by Caci

Striation™ Control LP

With motivating CTAs and clear messaging, this page became the companies best selling site within a week.

Striation™ Control LP - Property of Pinnacle™ Direct Marketing Striation™ Control LP – Property of Pinnacle™ Direct Marketing